Fifteen years ago management guru Tom Peters wrote about personal branding. People as brands. He asked: what makes you different from anyone else?
Your education? Hundreds, thousands of people have the same formal education you do. Experience? Of course, but there will always be someone who has more.
It’s your value that makes your brand. And what is that? What you are makes an unique and invaluable combination provided you’re able to demonstrate how your value can add to the value of others.
So, what is personal branding about? It’s about your personality, your skills, your experience. This whole set makes your self. You can look at it as a product or service as Peers does, and try to sell it. Customize it even.
There are several ways to build a brand and market it. More of it next time.
Surprised with the concept of people as brands? Look around you and you’ll find a few notable examples.
Barack Obama, for instance: smart, handsome, lean, energetic, well spoken, appealing to minorities, ex-layer, a shrewd politician that does’t look like one of them. On top of it: a wonderful smile. Obama brand is in fact the most powerfull brand in the world.